An introduction to branding
Branding is simply of way of differentiating your product or service.
It's a set of associations created so people choose your offering over everyone else's. These include visual, emotional, rational and cultural ideas. Branding is much more than just a logo.
Overall, it's the intentional declaration of who you are, what you believe and why your people should put their faith in your services and products. These strengths are called 'brand values'.
A brand becomes valuable when people start to have positive expectations towards it. It makes their decisions easier and enhances the value and satisfaction they derive.
Branding is proof that people do judge books by covers. Belief, which is what branding creates, is not a rational science.