Art direction, copywriting, graphic design, illustration, photography and web development based in England
Art direction, copywriting, graphic design, illustration, photography and web development based in England


Who we are

NGI is a small creative agency covering art direction, copywriting, graphic design, website development, photography, video and illustration.

We’ve worked for clients in many sectors including banking, construction, entertainment, fashion, finance, FMCG, hospitality, law, music, pharmaceuticals, publishing, recruitment and travel. They’ve included Allied Irish Bank, British Airways, Elizabeth Arden, French Connection, ITV, John Lewis, Kurt Geiger, Lonely Planet and Stolichnaya.

Our team

James Shannon, creative director

James (Jim) was an illustrator for clients like Harper Collins, The London Evening Standard and The Spectator before moving into design and art direction for advertising. In 1999, he became creative director of BSA Advertising, then creative director of Giraffe in 2003. He later opened NGI in 2010.

He has written and art directed for Google, YouTube, Sony, Nikon, Reuters and Save the Children. He has judged the Ri5 and The Guardian CIPD creative awards.

Outside work, James is keen traveller and photographer.

Steve Newman, print consultant

Steve qualified in machine printing after five years training at the Berkshire College of Art which he followed up with a full apprenticeship. He now has 18 years’ experience in the trade — experience he has passed on running courses in the United States and Australia. Steve’s expertise ensures we can deliver superb quality print to deadline — even with demanding technical work.

Why NGI?


We work hard to understand your organisation and objectives before presenting our strategy and ideas. This understanding gives us the background we need to present innovative, considered and realistic work. There’s no set approach or production line templating.


Clients often compliment us on our straightforward approach. Some of the work we produce is complicated, but we make every effort to ensure that you understand exactly what you are getting. Only then can you gauge whether or not our recommendations are appropriate.

Pro-activity and a long-term view

Some of our client relationships go back over ten years, something we’re really pleased about. The longer we know a client, the better we understand them. And the better we understand them, the easier it is for us to work pro-actively, making suggestions whenever appropriate.


We’ve worked in communications for over 20 years. This experience gives us valuable insight that we can pass on to you, achieving your goals though well conceived and measurable products. In additional to our UK clients, we’ve worked for companies and organisations all over the world.

Independence and flexibility

We’re truly independent with no external investors to please. This means realistic pricing and a working approach that evolves as rapidly as your business changes.

© NGI 2017